Rebrand · Brand guidelines
Abdullah S. Bakhashab Co.: a brand built on the racing line.
A complete rebranding and brand guideline for a Jeddah-based motorsports experiences company, covering brand identity, applications, vehicle branding, event branding and digital presence.
The brief
A motorsports brand lives on cars, flags, registration desks and phone screens, often all in the same weekend. The company needed one identity that holds on a rally car, a media wall and a social feed.
What we did
- Brand strategy and positioning
- Logo and visual identity
- Brand guidelines
- Vehicle branding
- Event branding
- Social media system
The approach
The identity is built on the racing line, the path a driver takes through a curve. It shapes the logo, the graphic devices and the livery, so the brand reads as motion even when it stands still.
The result
A unified brand experience across every touchpoint, from rally cars and event venues to social media, documented in guidelines the team can execute with any partner.
