Corporate identity · Brand transformation
Global View: a brand as global as its advice.
Global View provides bookkeeping, due diligence, training and advisory services. We led a complete brand transformation, building a modern identity from the ground up and extending it across every customer touchpoint.
The brief
The firm had outgrown its look. It needed one identity that could carry a corporate profile, client documents, a website and a monthly social calendar, and feel international without losing its local roots.
What we did
- Brand strategy
- Logo and icon design
- Brand guidelines
- Corporate profile
- Stationery and corporate identity
- Social media templates and posts
- Marketing collateral
The approach
The icon carries the idea: a globe that forms the letter G, set in a deep teal palette. One set of guidelines governs every application, from mugs to building signage to seasonal posts, including the rules for co-branding and misuse.
The result
A complete identity system, documented in brand guidelines and already in use across the corporate profile, stationery, outdoor and social media.
