Campaign & print design
Ebtessama Foundation: ability first.
A series of roll-up banners for Ebtessama Foundation and Ataa Charity Investment Fund, communicating the foundation’s mission of inclusion, empowerment and equal opportunity for people with disabilities.
The brief
Awareness sessions for employers need materials that change minds in seconds. They have to be positive, dignified and impossible to walk past.
What we did
- Campaign visuals and messaging
- Roll-up banner series
- Arabic and English layouts
- Print production
The approach
Ability first. Every banner leads with a person doing something, not with a condition. A shared system of soft curves and co-branding keeps the series consistent from one venue to the next.
The result
A ready-to-deploy banner series for events and employer sessions, carrying lines such as “Disability: it’s about ability” and “Diversity is strength”.
