Social media · Campaign design
Invacare Egypt: life in motion.
Bilingual campaign creatives for Küschall K-Series active wheelchairs in Egypt, built around one idea: independence changes everything.
The brief
Premium wheelchairs are often marketed like medical devices. The campaign had to speak to active users about freedom, lightness and design, in Arabic and English.
What we did
- Campaign concept
- Bilingual social media posts
- Hero banner
- Product storytelling
- Call-to-action design
The approach
Lead with life, not the product: people at work, at dinner and by the pyramids, linked by flowing lines of motion, with the K-Series shown as engineering you can feel.
The result
A campaign family that presents mobility as a lifestyle, consistent across feed posts and wide banners.
