Social media design & campaigns
Solid Sole: every step has a story.
Custom insoles are invisible by design. Our job was to make them impossible to scroll past, and to turn that attention into booked foot scans.
The brief
One product, many audiences: runners chasing performance, professionals on their feet all day, parents who never stop. Each of them needed a reason to book a scan.
What we did
- Campaign concepts by audience
- Social media design
- Copywriting with a single call to action
- Content calendar and page management
The approach
Audience-led storytelling with one consistent call to action, “Book your free scan”, and a signature lime-green insole that ties every post back to the brand.
The result
A recognisable campaign system across feed and carousel formats, with every post driving to the same conversion point.
